Luxury Market : a study of purchasing intentions for luxury goods in China

Purpose/aim Culture, lifestyle and economy are the three factors that influence the purchasing intentions for luxury goods. The aim of our dissertation is investigating if the importance of the factors will be changed or not, with the changing generations in China. Design/methodology/approach In thi...

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Bibliographic Details
Main Authors: Ding, Linyang, Hu, Fengqi, Pang, Min
Format: Others
Published: Högskolan Kristianstad, Sektionen för hälsa och samhälle 2013
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