“This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships
An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. With the growth of influencer marketing, regulations and guidelines in S...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Fakulteten för ekonomi
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18256 |