Communicating through social media to regain stakeholders trust during crises : A case study about H&M
Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation or its stakeholders. Fast fashion retailers have been highly affected by crisis spread through social media, which could be seen as a result of the increasin...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Fakulteten för ekonomi
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18344 |