Design for change : Generation Y consumers' perception of sustainability in the fast fashion industry
Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast fashion industry?” and “How do the factors of the attitude-behavior gap influence the Generation Y consumers in their decision making for fast fashion clothes?” Problem Formulation: Sustainabil...
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Fakulteten för ekonomi
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19629 |