Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary prom...

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Bibliographic Details
Main Author: Stenman, Erika
Format: Others
Language:English
Published: Högskolan Kristianstad, Fakulteten för ekonomi 2019
Subjects:
Brand Citizenship Behaviour
Employee Advocacy
Employee Recommenders
Employer Branding
Online Employee Endorsement
Social Media
Personal Brand
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19682

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19682

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