The duality of a city influence on place branding : a case study of how Malmö´s place image coheres to its place identity and how the duality of Malmö influences Malmö´s place image
A common phenomenon is that larger cities have different place identities; therefore, this thesis is based on the case of Malmö since it is Sweden's third largest city. The purpose was to explore how Malmö’s place image coheres to its place identity, and how the duality of Malmö influences the...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Fakulteten för ekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20919 |