Invisible quality in frozen vegetables - A study to indicate which factors influence brand loyalty
This dissertation is written within the marketing area. From the beginning we wanted the whole dissertation to be about invisible quality, but the time and the amount written about the subject was too little, so we decided to write the dissertation around brand loyalty and factors that may influence...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Institutionen för ekonomi
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3003 |