Positioning Strategies in Retail - A Study of the Swedish Grocery Market
It has become easier for companies to operate across the borders in Europe. From being a domestic market, the Swedish grocery market is now going through an internationalisation process. A trend today is that many retailers produce their own private label. The purpose of this dissertation is to exam...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Institutionen för ekonomi
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3009 |