Obtaining and Leveraging Customer Knowledge for Customer-Oriented Products - A State-of-the-Art View of Strategies and Methods
The purpose of the theoretical part of this dissertation is to provide an overview of existing strategies and various methods, which can be utilised by companies to obtain and leverage customer knowledge. The goal of the survey conducted in the empirical part of the paper is to give a state-of-the-a...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Institutionen för ekonomi
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3027 |