The Perceived Risk and The Consumer Decision-Making Process- A Study on Credit Card Holders
The market changing of the credit card segment has driven many credit card providers reconstructing their business models and set up strategies in order to attract and retain customers. This leads to an idea of studying the underlying factors behind the consumers’ decision-making of using credit car...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Institutionen för ekonomi
2006
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4254 |