"Scent and sensitivity" : Scent Marketing with regard to sensory hyper-reactivity
Abstract: Scent marketing is an area of predicted growth, with almost endless possibilities. It can successfully be applied to products, premises, places and services. Yet, this thesis explores some of the challenges scent marketing is likely to encounter, with regard to that part of the population...
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Sektionen för Hälsa och Samhälle
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4700 |