How to create loyal visitors in hotel businesses
The purpose of this research paper is to provide an understanding for organizational factors effect on Customer Relationship Management (CRM) in the hotel business and then investigate CRM activities effect on loyalty among business travelers. An analysis of 163 questionnaires gathered from hotels i...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Sektionen för Hälsa och Samhälle
2011
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-8373 |