Customer churn analysis : the tactics of handling customer complains

The Retention has been most important factors for the companies because the cost of looking for much higher than the cost of keeping relation with current customers. The customer retention is to understand your customers through the Customer Relationship management and the more you know about them t...

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Bibliographic Details
Main Author: Oad, Maneeka
Format: Others
Language:English
Published: Högskolan Väst, Institutionen för ekonomi och it 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-457