The Role of Service Guarantees in Managing Services
Service guarantees have been argued to have many roles in managing services, for instance signal service quality, attract new customers, increase satisfaction and retention, and to differentiate the company from its competitors. Despite a growing interest from service organizations, research on serv...
| Main Author: | |
|---|---|
| Format: | Doctoral Thesis |
| Language: | English |
| Published: |
Karlstads universitet, Institutionen för ekonomi
2004
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-2573 http://nbn-resolving.de/urn:isbn:91-85335-23-1 |