Museer, en servicescape-musa?

As our world is heading toward a more experience-orientated society, the reasons for studying other businesses and organisations increase. Museums, which are already a part of an experience economy, would therefore be suitable objects to study. The purpose of the study was to examine how museums cho...

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Bibliographic Details
Main Author: Malmberg, Jennie
Format: Others
Language:Swedish
Published: Karlstads universitet, Handelshögskolan 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-37211