Etik, öppenhet och relationer : Svenska PR-konsulters syn på sitt arbete

This essay concerns PR-consultants and their view on their work. The purpose was to find out which type of communication they use in contact with the target. By target, we mean the group of people the employer wants to reach with help of the PR-consultant. For example: Jägarförbundet wants to get he...

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Bibliographic Details
Main Authors: Gellerstedt, Ulrica, Kumm, Maria
Format: Others
Language:Swedish
Published: Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5355