Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies
With marketing concept being maturely developed, many firms are encouraged being customer-oriented. However, as firms pursue advanced technology development which is in order to meet customers’ various needs and being competitive, the furious competition of products innovation and development is rai...
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| Format: | Others |
| Language: | English |
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Karlstads universitet, Institutionen för ekonomi
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5580 |