Kundinvolvering vid tjänsteutveckling : En studie om bankers kundinvolvering i dendigitala tjänsteutvecklingen
During the 21st century banks have been going through big changes due to both digitization and increase in competition from niche banks. Furthermore, there has been a decrease in customer satisfaction during the last decade. The purpose of this study is therefore to clarify how the banks act in thei...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Karlstads universitet, Handelshögskolan
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-56579 |