The factors influencing students’ career choices towards the accounting profession in Sweden

Purpose – This thesis aimed at investigating students’ beliefs influencing their personal attitudes and subjective norms not to choose the accounting profession by using the simplified Theory of Reasoned Action (TRA) model. Theoretical framework – This study used the simplified TRA model to investig...

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Bibliographic Details
Main Authors: Yenge Massa, Noela, Karlsson, Per
Format: Others
Language:English
Published: Karlstads universitet, Handelshögskolan (from 2013) 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-67688