“Less is more” : En studie om hur knapphet påverkar köpbeteendet
Scarcity due to supply, demand or in time is all factors that affect consumers´ buying behavior. The scarcity principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. When something is scar the customer often draws parallels to the quality and...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7008 |