Innehållet räknas : När marknadsföring skapar varumärkestillit och varumärkeslojalitet
How and what companies publishes on social media have become more important. Different types of post generate different type of effects and if companies want to create brand loyalty and brand trust they must take this in consideration. Consumers want to be reached by content that is personal, they a...
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| Format: | Others |
| Language: | Swedish |
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Karlstads universitet
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-70943 |