Gymnasieskolornas kamp om eleverna : En kvalitativ textanalys av två gymnasieskolors webbaserade marknadsföring

As today's school market is constantly evolving with more and more private schools being started, the municipal high schools have gotten more competition than ever. Pupils have greater freedom of choice to choose their high school and thus require increased efforts for marketing purposes. We ha...

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Bibliographic Details
Main Authors: Pettersson, Maja, Arvidsson, Emelie, Lindqvist, Louise
Format: Others
Language:Swedish
Published: Karlstads universitet 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-77687