Human branding within influencer marketing : isabella löwengrip as a human brand
The aim of this case study is to understand the importance of human branding inInfluencer Marketing, (IM). The study will further be based on exploring andexamining the brand of a case study, Isabella Löwengrip. She has a broad audienceon social media and has been a role model for many for over a de...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Karlstads universitet, Handelshögskolan (from 2013)
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-77851 |