Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing
This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market. This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. This case is based on a qualitative...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Karlstads universitet, Centrum för tjänsteforskning
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7916 |