Horizontal Brand Extension and Customer perception
Company use different method for extended their business to different market and to different segment. They use different method; brand extension is one of popular strategy for extension of business. Brand extension does not become successful for every brand, it is very risky. The purpose of this th...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8117 |