Horizontal Brand Extension and Customer perception
Company use different method for extended their business to different market and to different segment. They use different method; brand extension is one of popular strategy for extension of business. Brand extension does not become successful for every brand, it is very risky. The purpose of this th...
Main Authors: | , |
---|---|
Format: | Others |
Language: | English |
Published: |
2011
|
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8117 |