Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry

Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilss...

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Bibliographic Details
Main Authors: Nyström, Frida, Forsberg, Mimmi
Format: Others
Language:English
Published: Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013) 2020
Subjects:
Sex
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-83739