Consumer’s Perceptions of Values Regarding Different Shelf Levels in Terms of Price
Retail shelves acts as extrinsic cues which influence consumers’ perceptions and facilitates them in their purchase dilemma. This study is about determining any possible association between vertical shelf levels and consumers’ perception of values. The assumption that consumers perceive a product at...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8720 |