Market intrusion of brands in partner's territories: a case study of brands positioning
Purpose – The purpose of this research is to investigate how branding is applied in an industry entering intoco-branding. It analysing the importance for building and strengthening a brand for effective brandpositioning in the market space. Design/Methodology/Approach – Our qualitative research is d...
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| Format: | Others |
| Language: | English |
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KTH, Industriell ekonomi och organisation (Inst.)
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480 |