Strategic market entry by applying the path dependency approach
Entering a new market is one of the most important strategic decisions a company makes, and being an external player can make it possible to reveal opportunities not apparent to the industry players. The key is to not take industry structures for granted, but to think outside the box when formulatin...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Industriell ekonomi och organisation (Inst.)
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-133463 |