Incorporating Customer Needs into Products : A Case Study in an FMCG Company
Understanding customers’ perception about the quality of product or service plays an important role in the success of any organization. The quality of a product should be satisfactory to customers in terms of usability, appearance, material, life span of the product, comfort and so on. This thesis i...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Industriell produktion
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-144618 |