An investigation about e-commerce integrated with shopping mall – How can a shopping mall integrate e-commerce?

The shopping mall branch has estimated that the turnover of e-commerce will double within the upcoming ten years (NSCS, 2013). The growth can thus stop for shopping malls and there is a risk that some shopping malls end up being "dead-malls", completely losing their turnover. The thesis st...

Full description

Bibliographic Details
Main Authors: Magnusson, Louise, Sjöberg, Milja
Format: Others
Language:Swedish
Published: KTH, Fastigheter och byggande 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-146888