Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry
The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. Since e-commerce is a suitable strategy for rapid growth, it is especially importa...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Entreprenörskap och Innovation
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-147768 |