Mobile Commerce Ventures in Stockholm : An analysis into the latest channel taking the retail industry by storm
The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing the...
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| Format: | Others |
| Language: | English |
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KTH, Entreprenörskap och Innovation
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-168950 |