Unifying the offline and online customer experience : An exploratory study of omni channel customer experience in furniture retail industry in Sweden
This study attempts to identify possibilities for creating a unified offline and online customer experience across communication channels in a retail company. With the current technological development and the trend of customers shifting more to the online channel, the customers also expect more fro...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för datavetenskap och kommunikation (CSC)
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-171040 |