Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES
Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. In this saturated market, pr...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för informations- och kommunikationsteknik (ICT)
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177536 |