Apps in the U-space : From mobile to ubiquitous marketing
Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. Smart mobile devi...
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| Format: | Doctoral Thesis |
| Language: | English |
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KTH, Industriell marknadsföring
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186305 |