Constructing decision trees for user behavior prediction in the online consumer market
This thesis intends to investigate the usefulness of various aspects of product data for user behavior prediction in the online shopping market. Specifically, a data set from BestBuy was used, containing information regarding what product a user clicked on given their search query. Decision trees ar...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Skolan för datavetenskap och kommunikation (CSC)
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186497 |