How to succeed with value-based pricing : A case study of how a Swedish OEM is working with price strategy in the context of globalization
In today’s world, change is faster than ever with rapid technological development and increasing global competition. The effects of globalization have led to more intense international competition when competitors originate from different parts of the world. Thanks to the use of new information tech...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Organisation och ledning
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189305 |