Organizational Buying Behavior of Biotech-Oriented Academic Institutions : A Case Study of Sartorius Stedim Biotech
Lately the pharmaceutical industry is confronted with newly emerging needs which puts firms under a high cost pressure. As a result pharmaceutical equipment provider such as Sartorius Stedim Biotech (SSB) are affected by that in a similar way trying to deliver products and services that promise best...
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| Format: | Others |
| Language: | English |
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KTH, Industriell marknadsföring
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189459 |