The use of digital technologies to improve the post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux
Digital transformation effects the way companies engage with their customers, which is reflected in the post-purchase offerings. This change and added utilization of digital technologies allow companies to capture more data about their customer through different sources and by having the digital cap...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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KTH, Industriell Marknadsföring och Entreprenörskap
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209407 |