The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.
In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuo...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för datavetenskap och kommunikation (CSC)
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-210184 |