Usability factors for event platform users

Usability factors for event platform users

This thesis examines which functions motivate experienced event marketing platform users to continue to use a specific event platform with regards to usability. The event marketing platform service Confetti was chosen as principal. Qualitative information was gathered through usability tests with ex...

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Bibliographic Details
Main Author: Vainionpää, Ida
Format: Others
Language:English
Published: KTH, Skolan för datavetenskap och kommunikation (CSC) 2017
Subjects:
Event platform
event site
questionnaire
usability test
usability
Eventplattform
eventsida
enkät
användbarhetstest
användbarhet
Human Computer Interaction
Människa-datorinteraktion (interaktionsdesign)
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-210788

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-210788

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