Innovation Management in Business-to-Business Software as a Service Startups: : Investigating the Lean Startup Methodology and its Shortcomings around Selecting Ideas
Managing innovations is a well studied success factor for companies and organizations. This research focuses on the recently established Lean Startup Methodology (LSM) and the obstacles of implementing it in early- and later-stage business-to-business (B2B) Software as as Service (SaaS) startups. Th...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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KTH, Industriell Marknadsföring och Entreprenörskap
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-212071 |