The Right Price – At WhatCost? : A Multi-industry Approach in the Context ofTechnological Advancement
he business climate is undergoing a transformation and managers are faced with several challenges, notthe least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers,...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
KTH, Hållbarhet och industriell dynamik
2017
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-214969 |