Brand management in SMEs in Sweden

Brand management in SMEs in Sweden

SMEs have been developing rapidly in Sweden since the last decade; many of them have developed a strong brand and went global. Brands can be utilized as a tool for people involved in the ecosystem to consistently communicate with the stakeholders. On the customers’ side, decisions on purchasing cert...

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Bibliographic Details
Main Author: Wu, Meixian
Format: Others
Language:English
Published: KTH, Skolan för industriell teknik och management (ITM) 2018
Subjects:
Brand Orientation
Brand Management
Brand Development
Differentiator
SME
SME Brand Management
SME Brand Strategies
Corporation Identity
Corporation Brand
Brand Strength
Brand Performance
Other Engineering and Technologies not elsewhere specified
Övrig annan teknik
Engineering and Technology
Teknik och teknologier
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231253

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231253

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