Factors Influencing the E-commerce Purchase Process of Big High Involvement Products
E-commerce is growing and has grown considerably during the last two decades. It is also growing within product segments previously believed to be hard to sell over the internet, such as big high involvement products and this is calling for an exploration of the e-commerce purchase process for this...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Industriell Management
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-239923 |