A Study on Comparison Websites in the Airline Industry and Using CART Methods to Determine Key Parameters in Flight Search Conversion

A Study on Comparison Websites in the Airline Industry and Using CART Methods to Determine Key Parameters in Flight Search Conversion

This bachelor thesis in applied mathematics and industrial engineering and management aimed to identify relationships between search parameters in flight comparison search engines and the exit conversion rate, while also investigating how the emergence of such comparison search engines has impacted...

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Bibliographic Details
Main Authors: Hansén, Jacob, Gustafsson, Axel
Format: Others
Language:English
Published: KTH, Matematisk statistik 2019
Subjects:
True positives
true negatives
false positives
false negatives
Classification Trees
Random Forest
SMOTE
ROSE
ROC
AUC
LCC
meta-search engine
Online Travel Agency
Gini impurity index
Sann negativ
sann positiv
falsk positiv
falsk negativ
klassificationsträd
jämförelsehemsida
resebyrå
Gini koefficient
Probability Theory and Statistics
Sannolikhetsteori och statistik
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254309

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254309

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