Intrusiveness VS Awareness: Laying The Groundwork For Presenting Offers To Customers With AR In A Retail Environment
The term Augmented Reality (AR) was first coined back in 1968. Research on the subject would then for decades remain largely focused on technical aspects of the phenomenon. At the time, little to no attention was paid to the potential user audience or what would later be known as Human-Computer Inte...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för elektroteknik och datavetenskap (EECS)
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254992 |