Behavioral Targeting in E-Commerce Through the Use of Reinforcement Learning
E-commerce websites often seek to maximize sales by employing sales agents to talk on the phone with selected visitors and assist them in making a purchase, and in order to make the most out of this investment, visitors must be targeted with contact offers intelligently. One approach to designing a...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för elektroteknik och datavetenskap (EECS)
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-265003 |