Identifying antecedents of cross-selling performance : A qualitative approach in the professional services industry
Cross-selling is the practice of selling products or services that do not replace already purchased products or services to existing customers. In industries characterized by complex products, long lead times and intricate relations between customer and company, the determinants of a company's...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för industriell teknik och management (ITM)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-278878 |